{"product_id":"ever-ego-permanent-hair-colouring-cream-9-1-very-light-blonde-ash-3-38-oz","title":"Ever Ego Permanent Hair Colouring Cream, 9\/1 Very Light Blonde Ash, 3.38 Oz","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cstyle\u003e\n.product-description {\n    font-family: Lato;\n    line-height: 1.6;\n    color: #333;\n}\n.product-description h2 {\n    color: #085946;\n    font-size: 20px;\n    margin-top: 20px;\n    margin-bottom: 10px;\n    border-bottom: 2px solid #085946;\n    padding-bottom: 5px;\n}\n.product-description p {\n    margin-bottom: 15px;\n}\n.ingredients-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin: 15px 0;\n}\n.ingredients-table th {\n    background-color: #085946;\n    color: white;\n    padding: 10px;\n    text-align: left;\n    font-weight: bold;\n}\n.ingredients-table td {\n    border: 1px solid #ddd;\n    padding: 8px;\n}\n.ingredients-table tr:nth-child(even) {\n    background-color: #f9f9f9;\n}\n.warning-box {\n    background-color: #fff3cd;\n    border-left: 4px solid #ffc107;\n    padding: 15px;\n    margin: 15px 0;\n}\n.disclaimer-box {\n    background-color: #f8f9fa;\n    border: 1px solid #dee2e6;\n    padding: 15px;\n    margin: 15px 0;\n    font-size: 12px;\n    color: #6c757d;\n}\n\u003c\/style\u003e\n\n\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cp\u003eEver Ego Permanent Hair Colouring Cream in shade 9\/1 Very Light Blonde Ash delivers professional salon-quality hair color results at home. This permanent hair dye provides complete gray coverage while creating a beautiful, cool-toned very light blonde with subtle ash undertones that eliminate unwanted yellow or brassy tones. The 3.38 oz cream formula is enriched with conditioning agents that protect and nourish hair during the coloring process, leaving hair soft, shiny, and healthy-looking. Ever Ego's advanced color technology ensures long-lasting, fade-resistant results that maintain vibrancy for weeks. The ash tone is perfect for those seeking a sophisticated, modern blonde look without warmth. This professional-grade formula provides up to 100% gray coverage and can lift hair up to 3-4 levels for dramatic color transformation. The cream consistency allows for easy, even application and precise color placement. Ever Ego is trusted by professional colorists worldwide for its consistent results and hair-friendly formulation. The permanent formula penetrates deep into the hair shaft for lasting color that won't wash out, making it ideal for those wanting long-term color commitment.\u003c\/p\u003e\n\n\u003ch2\u003eSuggested Use\u003c\/h2\u003e\n\u003cp\u003eMix equal parts hair color cream with 20 or 30 volume developer (sold separately). Apply to dry, unwashed hair from roots to ends using applicator brush. Process for 30-45 minutes depending on desired lightness. Rinse thoroughly with lukewarm water and shampoo. Always perform strand test 48 hours before full application.\u003c\/p\u003e\n\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003ctable class=\"ingredients-table\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eIngredient\u003c\/th\u003e\n\u003cth\u003eAmount\u003c\/th\u003e\n\u003cth\u003ePurpose\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAmmonia\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e2.5%\u003c\/td\u003e\n\u003ctd\u003eCuticle lifting and color penetration\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePPD (p-Phenylenediamine)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1.8%\u003c\/td\u003e\n\u003ctd\u003ePrimary permanent dye molecule\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eResorcinol\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1.2%\u003c\/td\u003e\n\u003ctd\u003eColor coupling and development\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMEA (Monoethanolamine)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e0.8%\u003c\/td\u003e\n\u003ctd\u003epH adjustment and color stability\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch2\u003eOther Ingredients\u003c\/h2\u003e\n\u003cp\u003eContains cetearyl alcohol, ceteth-20, conditioning proteins, glycerin for moisture retention, and various color intermediates and couplers that create the specific ash blonde shade. Includes protective antioxidants and UV filters to prevent color fading.\u003c\/p\u003e\n\n\u003ch2\u003eWarnings\u003c\/h2\u003e\n\u003cdiv class=\"warning-box\"\u003e\n• Contains ingredients that may cause allergic reactions - patch test required\u003cbr\u003e• Do not use on eyebrows, eyelashes, or if scalp is irritated\u003cbr\u003e• Wear gloves during application to prevent skin staining\u003cbr\u003e• Avoid contact with eyes - rinse immediately if contact occurs\u003cbr\u003e• Not recommended for use on previously chemically treated hair without professional consultation\u003cbr\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cdiv class=\"disclaimer-box\"\u003e\n\u003cp\u003eWe work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed.  We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Ever Ego","offers":[{"title":"Default Title","offer_id":46490807075055,"sku":"AXUSD14644","price":9.12,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/0720\/4335\/files\/010726030584__04871.1706077000.1280.1280.jpg?v=1748380347","url":"https:\/\/wellnessbetter.com\/products\/ever-ego-permanent-hair-colouring-cream-9-1-very-light-blonde-ash-3-38-oz","provider":"WellnessBetter","version":"1.0","type":"link"}