{"product_id":"ever-ego-permanent-hair-colouring-cream-oro-gold-3-38-oz","title":"Ever Ego Permanent Hair Colouring Cream, Oro Gold, 3.38 Oz","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cstyle\u003e\n.product-description {\n    font-family: Lato;\n    line-height: 1.6;\n    color: #333;\n}\n.product-description h2 {\n    color: #085946;\n    font-size: 20px;\n    margin-top: 20px;\n    margin-bottom: 10px;\n    border-bottom: 2px solid #085946;\n    padding-bottom: 5px;\n}\n.product-description p {\n    margin-bottom: 15px;\n}\n.ingredients-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin: 15px 0;\n}\n.ingredients-table th {\n    background-color: #085946;\n    color: white;\n    padding: 10px;\n    text-align: left;\n    font-weight: bold;\n}\n.ingredients-table td {\n    border: 1px solid #ddd;\n    padding: 8px;\n}\n.ingredients-table tr:nth-child(even) {\n    background-color: #f9f9f9;\n}\n.warning-box {\n    background-color: #fff3cd;\n    border-left: 4px solid #ffc107;\n    padding: 15px;\n    margin: 15px 0;\n}\n.disclaimer-box {\n    background-color: #f8f9fa;\n    border: 1px solid #dee2e6;\n    padding: 15px;\n    margin: 15px 0;\n    font-size: 12px;\n    color: #6c757d;\n}\n\u003c\/style\u003e\n\n\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cp\u003eEver Ego Permanent Hair Colouring Cream in Oro Gold delivers rich, lustrous golden tones with professional-grade permanent color technology. This 3.38 oz tube contains a carefully formulated cream that provides complete gray coverage while enhancing natural hair beauty. Ever Ego's Italian heritage brings decades of hair color expertise to this premium formulation, ensuring consistent, salon-quality results at home. The Oro Gold shade creates warm, luxurious golden highlights that complement various skin tones and base hair colors. The cream consistency allows for precise application and even color distribution from roots to ends. Enriched with conditioning agents, this permanent color helps maintain hair health during the coloring process. The ammonia-based formula ensures deep penetration and long-lasting color that won't fade quickly with regular washing. Perfect for individuals seeking dramatic color changes or reliable gray coverage, this professional-strength formula delivers vibrant, dimensional color that enhances natural beauty and personal style.\u003c\/p\u003e\n\n\u003ch2\u003eSuggested Use\u003c\/h2\u003e\n\u003cp\u003eMix equal parts color cream with 20-volume developer (sold separately). Apply to dry, unwashed hair using brush or applicator. Process for 30-45 minutes depending on desired intensity. Rinse thoroughly and follow with included conditioning treatment. Always perform strand test before full application.\u003c\/p\u003e\n\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003ctable class=\"ingredients-table\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eIngredient\u003c\/th\u003e\n\u003cth\u003eAmount\u003c\/th\u003e\n\u003cth\u003ePurpose\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAmmonia\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e2-3%\u003c\/td\u003e\n\u003ctd\u003eAlkalizing agent for cuticle opening\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePPD (p-Phenylenediamine)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1-2%\u003c\/td\u003e\n\u003ctd\u003ePrimary oxidative dye intermediate\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eResorcinol\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e0.5-1%\u003c\/td\u003e\n\u003ctd\u003eDye coupler for color development\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eHydrogen Peroxide (in developer)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e6%\u003c\/td\u003e\n\u003ctd\u003eOxidizing agent for color activation\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch2\u003eOther Ingredients\u003c\/h2\u003e\n\u003cp\u003eAqua (water), cetearyl alcohol, ceteth-20, oleic acid, glyceryl stearate, sodium laureth sulfate, propylene glycol, parfum (fragrance), sodium sulfite, EDTA, and various conditioning agents including hydrolyzed proteins.\u003c\/p\u003e\n\n\u003ch2\u003eWarnings\u003c\/h2\u003e\n\u003cdiv class=\"warning-box\"\u003e\n• May cause allergic reactions - perform patch test 48 hours before use\u003cbr\u003e• Contains ammonia and oxidative dyes - avoid contact with eyes\u003cbr\u003e• Use only with appropriate developer strength\u003cbr\u003e• Wear gloves during application\u003cbr\u003e• Keep out of reach of children\u003cbr\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cdiv class=\"disclaimer-box\"\u003e\n\u003cp\u003eWe work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed.  We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Ever Ego","offers":[{"title":"Default Title","offer_id":46490807337199,"sku":"AXUSD14673","price":8.12,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/0720\/4335\/files\/010726030676__49447.1706076918.1280.1280.jpg?v=1748380348","url":"https:\/\/wellnessbetter.com\/products\/ever-ego-permanent-hair-colouring-cream-oro-gold-3-38-oz","provider":"WellnessBetter","version":"1.0","type":"link"}