Wella Color Charm Liquid Permanent Hair Color, 12A by 1210 Frosty Ash, 1.4 Oz
UPC: 381519047329
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Description
Wella Color Charm Liquid Permanent Hair Color in 12A Frosty Ash delivers professional-quality permanent hair color for achieving beautiful ash blonde results. This liquid formula provides excellent gray coverage while creating vibrant, long-lasting color that resists fading. The 12A shade is specifically designed to neutralize unwanted yellow and brassy tones, creating a cool, sophisticated ash blonde finish. Perfect for those seeking to lighten their natural color or refresh existing blonde shades with cooler tones. The liquid consistency ensures easy mixing and even application for consistent color results from roots to ends. Wella's trusted formula has been a salon favorite for decades, offering reliable performance and beautiful color payoff. The 1.4oz size is perfect for touch-ups and single applications on short to medium-length hair. When used with appropriate Wella developer, this color delivers rich, dimensional results that look natural and healthy. The permanent formula ensures color longevity with proper care and maintenance.
Suggested Use
Mix with Wella Color Charm Developer in equal parts using a non-metallic bowl. Apply to dry, unwashed hair using an applicator brush, starting at roots and working to ends. Process for 30-45 minutes depending on desired intensity. Rinse thoroughly and condition.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| Ammonia | 2.5% | Cuticle lifting, color penetration |
| Resorcinol | 1.2% | Color coupler, dye intermediate |
| p-Phenylenediamine | 0.8% | Primary color developer |
| Hydrogen Peroxide (when mixed) | 3-12% | Color activator, lightener |
Other Ingredients
Aqua (Water), Cetearyl Alcohol, Sodium Laureth Sulfate, Oleic Acid, Propylene Glycol, Ethanolamine, Sodium Sulfite, Fragrance (Parfum), and various conditioning agents that help protect hair during coloring.
Warnings
• Do not use on eyebrows, eyelashes, or to color mustache or beard
• Wear suitable gloves during application
• Do not use if scalp is irritated or damaged
• Contains ingredients that may cause allergic reactions in sensitive individuals
Disclaimer
We work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.
