Ethique Tone It Down Purple Solid Shampoo Bar, 3.88 Oz
UPC: 810003555014
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Description
Ethique Tone It Down Purple Solid Shampoo Bar is specifically formulated to neutralize brassy yellow tones in blonde, silver, gray, and highlighted hair. This concentrated purple shampoo bar contains violet pigments that counteract unwanted warm tones while gently cleansing hair without sulfates or harsh detergents. The solid format eliminates plastic packaging while delivering salon-quality results that keep color-treated hair looking fresh and vibrant. Ethique's innovative formulation includes nourishing ingredients like coconut oil and cocoa butter to prevent the drying effects often associated with purple shampoos. This bar is equivalent to 3-4 bottles of liquid shampoo, making it both economical and environmentally sustainable. The rich, creamy lather distributes evenly through hair, allowing the purple pigments to work effectively on brassiness. Suitable for natural blondes, chemically lightened hair, and those with gray or silver hair seeking to enhance their cool tones. The travel-friendly format makes it perfect for maintaining color between salon visits, and the concentrated formula means a little goes a long way for exceptional value.
Suggested Use
Wet hair thoroughly and rub bar between hands or directly onto scalp to create lather. Massage through hair, focusing on areas with the most brassiness. Leave on for 2-3 minutes for toning effect, then rinse completely. Use 1-2 times per week, alternating with regular shampoo to prevent over-toning.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| Violet Pigment (CI 60730) | 4% | Neutralizes yellow and brassy tones |
| Coconut Oil | 20% | Gentle cleansing and moisture retention |
| Cocoa Butter | 12% | Hair conditioning and shine enhancement |
| Panthenol (Pro-Vitamin B5) | 3% | Strengthening and moisture binding |
| Hydrolyzed Wheat Protein | 2% | Hair repair and protection |
Other Ingredients
Sodium cocoyl isethionate, sodium coco-sulfate, stearic acid, glycerin, natural fragrance, cetyl alcohol, and natural preservative blend including tocopherol and rosemary extract.
Warnings
• Over-use can result in purple or gray tint to hair - follow usage instructions carefully
• Perform strand test before first use to determine optimal processing time
• Not recommended for daily use - alternate with regular shampoo
• Keep dry between uses and store away from heat to maintain bar integrity
Disclaimer
We work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.
