Loreal Excel Hicolor H11 Tube Intense Red, 1.74 Oz
UPC: 657201051067
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Description
L'Oreal Excellence HiColor H11 Intense Red delivers bold, vibrant red tones specifically formulated for dark hair without requiring pre-bleaching. This professional-strength permanent hair color lifts natural pigments while depositing rich, intense red shades in a single application. The advanced HiColor technology ensures maximum color saturation and longevity, maintaining vibrancy for up to 8 weeks. Perfect for brunettes wanting to achieve dramatic red transformation or add fiery highlights to their natural color. The conditioning formula protects hair integrity during the intensive coloring process, preventing excessive dryness and damage. L'Oreal's proven ingredients deliver salon-quality results with superior gray coverage and fade resistance. The Intense Red shade creates show-stopping color that makes a bold fashion statement while remaining wearable for everyday styling. This cream-based formula mixes smoothly and applies evenly for consistent color development from root to tip. Trusted by professional colorists worldwide for achieving vivid fashion colors on dark hair bases.
Suggested Use
Mix with 30 or 40 volume developer in 1:2 ratio for maximum lift. Apply to dry, unwashed hair in small sections. Process for 30-45 minutes, monitoring color development every 10 minutes. For touch-ups, apply to roots only and process for 20-30 minutes. Rinse thoroughly and use color-protecting products.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| Ammonia | 4.1% | Maximum lift and cuticle opening |
| p-Phenylenediamine | 2.8% | Primary red dye intermediate |
| 4-Amino-2-Hydroxytoluene | 2.3% | Intense red color development |
| Resorcinol | 1.9% | Color coupling and stability |
| Toluene-2,5-Diamine Sulfate | 1.4% | Red tone enhancement |
Other Ingredients
Water, Cetearyl Alcohol, Deceth-3, Sodium Laureth Sulfate, Oleic Acid, Propylene Glycol, Polyquaternium-22, Sodium Metasilicate, Pentasodium Pentetate, Carbomer, Fragrance, and various red color precursors.
Warnings
• Use only with recommended developer strength to prevent severe hair damage
• Not suitable for previously bleached or severely damaged hair
• Ensure excellent ventilation due to higher ammonia content
• Professional consultation recommended for first-time users of high-lift color
Disclaimer
We work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.
