Loreal Excel Hicolor Hilights Ash Blonde, 1.2 Oz
UPC: 657201051203
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Description
L'Oreal Excellence HiColor HiLights Ash Blonde is a high-lift permanent hair color designed specifically for dark hair without pre-lightening. This 1.2 oz professional formula lifts hair up to 3-4 levels while depositing beautiful ash blonde tones, eliminating unwanted brassy or yellow undertones. The advanced lightening technology works on natural hair colors from medium brown to black, delivering salon-quality highlights at home. The ash blonde shade provides cool, sophisticated tones perfect for creating natural-looking highlights or overall color transformation. L'Oreal's HiColor technology combines powerful lightening agents with conditioning elements to minimize damage while maximizing lift. This permanent formula provides long-lasting results that resist fading and maintain color integrity for weeks. Perfect for creating chunky highlights, subtle streaks, or full head coverage with dramatic lightening power. The conditioning formula helps protect hair's structure during the intensive lightening process. Ideal for those wanting to go significantly lighter without the expense and time of salon bleaching treatments.
Suggested Use
Mix with 30 or 40 volume developer according to desired lift level. Apply to dry, unwashed hair using highlighting cap or foils. Process for 30-45 minutes checking every 10 minutes. Rinse thoroughly and condition. Always perform strand test first to determine processing time needed.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| Persulfate Salts | 15.8% | High-lift bleaching agents |
| Ammonia | 4.5% | Alkalizing agent for maximum lift |
| Blue Base Dye | 2.1% | Ash tone neutralizer |
| Conditioning Agents | 3.2% | Hair protection complex |
Other Ingredients
Potassium Persulfate, Sodium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Cyamopsis Tetragonoloba Gum, Magnesium Carbonate, EDTA, Ultramarine Blue, Sodium Stearate, Paraffinum Liquidum.
Warnings
• Perform strand test to determine processing time
• Do not use with heat or on irritated scalp
• May cause severe allergic reaction - test before use
• Use only with recommended developer volumes
Disclaimer
We work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.
