Wella Color Charm 050 Cooling Violet Permanent Liquid Hair Color, 1.4 Oz
UPC: 070018106414
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Description
Wella Color Charm 050 Cooling Violet is a specialized toner designed to neutralize unwanted yellow and brassy tones in blonde, bleached, or gray hair. This permanent liquid formula works by depositing violet pigments that counteract yellow undertones, leaving hair with a cooler, more natural-looking blonde or silver tone. Perfect for maintaining salon-fresh color between appointments, this toner is essential for anyone with lightened hair. Wella's professional-grade formula ensures even color distribution and long-lasting results. The 050 Cooling Violet is particularly effective on hair that has been bleached to a pale yellow stage, transforming it into a beautiful platinum or ash blonde. This product is also excellent for enhancing natural gray hair by eliminating yellowing caused by environmental factors or product buildup. The 1.4oz size is perfect for regular toning treatments. Professional colorists rely on this product for creating sophisticated, cool-toned blondes. When used correctly, it can extend the life of expensive salon color treatments while maintaining vibrant, brass-free results.
Suggested Use
Mix with Wella Color Charm Developer in 1:2 ratio (1 part color to 2 parts developer). Apply to towel-dried hair immediately after shampooing. Process for 15-30 minutes, monitoring closely to avoid over-toning. Rinse thoroughly and condition. Use weekly or as needed to maintain tone.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| Ammonia | 1.8% | Cuticle opening for pigment deposit |
| Acid Violet 43 | 0.5% | Purple toning pigment |
| Resorcinol | 0.3% | Color coupling agent |
| Hydrogen Peroxide (when mixed) | 3% | Gentle color activation |
Other Ingredients
Aqua, Cetearyl Alcohol, Ammonium Hydroxide, Oleic Acid, Sodium Lauryl Sulfate, Ceteareth-20, Polyquaternium-22, Fragrance, Sodium Sulfite, Disodium EDTA.
Warnings
• Do not leave on hair longer than recommended time
• Can cause purple staining if over-processed
• Wear gloves to prevent hand staining
• Use only on pre-lightened or naturally light hair
Disclaimer
We work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.
