Wella Color Charm Liquid #0740.5 by 8A Light Ash Blonde, 1.4 Oz
UPC: 070018105646
Couldn't load pickup availability
Description
Wella Color Charm Liquid #0740.5/8A Light Ash Blonde creates stunning light ash blonde results with cool undertones that eliminate brassiness and deliver sophisticated, salon-quality color. This 1.4 oz permanent hair color is specifically formulated to provide beautiful ash tones while offering excellent gray coverage and long-lasting color vibrancy. The 8A designation indicates a light ash blonde that counteracts yellow and orange undertones, making it perfect for those wanting cool, sophisticated blonde results. Wella's advanced ash technology works by depositing green-based pigments that neutralize unwanted warm tones while creating the desired cool blonde finish. This professional-grade formula provides reliable, consistent results that professional stylists and at-home colorists have trusted for decades. The permanent formulation ensures color molecules penetrate deep into the hair shaft for lasting results that won't wash out after a few shampoos. The liquid consistency allows for smooth, even application and thorough color saturation. Ideal for those with naturally dark blonde to light brown hair wanting to achieve a cooler, more refined blonde look with excellent gray coverage and professional results.
Suggested Use
Mix equal parts color and 30 volume developer for maximum lift or 20 volume for gentler processing. Apply to dry hair starting away from scalp, then apply to roots during final 15 minutes. Process for total of 30-45 minutes. Rinse thoroughly and condition to maintain hair health.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| Ammonia | 3.3% | Strong alkalizing agent, maximum lift |
| p-Phenylenediamine | 1.7% | Primary ash colorant |
| 4-Amino-2-hydroxytoluene | 0.9% | Ash tone modifier |
| Resorcinol | 1.4% | Color coupler, cool tone stability |
| Hydrogen Peroxide | 9% | Powerful oxidizing agent |
Other Ingredients
Water, cetearyl alcohol, sodium laureth sulfate, oleic acid, propylene glycol, ethanolamine, sodium sulfite, fragrance, EDTA, ascorbic acid, and specialized conditioning agents to minimize damage during the lightening and ash toning process.
Warnings
• Not recommended for use on previously bleached or chemically treated hair
• Requires careful timing - do not exceed recommended processing time
• May cause scalp sensitivity due to higher ammonia content
• Deep conditioning treatment recommended after use to restore hair moisture
Disclaimer
We work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.
