Wella Color Charm Liquid Hair Color, 12AA by 1120 Nordic Blonde, 1.4 Oz
UPC: 070018105769
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Description
Wella Color Charm Liquid Hair Color in 12AA Nordic Blonde (1120) delivers stunning ultra-light blonde results with cool, ashy undertones. This professional-quality permanent hair color provides excellent gray coverage while creating beautiful dimensional blonde color. The liquid formula ensures even application and consistent color results from roots to ends. Formulated with Wella's LiquiFuse Technology for superior color penetration and long-lasting vibrancy. The Nordic Blonde shade is perfect for achieving icy, platinum-inspired looks or neutralizing unwanted warm tones in light hair. This 1.4 oz bottle provides enough product for shoulder-length hair when mixed with appropriate developer. The gentle yet effective formula conditions hair while coloring, leaving it soft and manageable. Ideal for those wanting to achieve or maintain very light blonde shades with sophisticated cool tones. Professional colorists and experienced home users trust Wella for reliable, fade-resistant color that maintains its integrity wash after wash. The liquid consistency allows for precise application and thorough saturation.
Suggested Use
Mix with equal parts 20 or 30 volume Wella Color Charm Developer. Apply to dry hair from roots to ends using applicator brush. Process for 30-45 minutes depending on desired results and starting level. Check color development every 10 minutes. Rinse thoroughly and condition.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| Ammonia | 2.8% | Alkalizing agent, cuticle lifting |
| Hydrogen Peroxide | 9% | Color developer, lightening |
| p-Aminophenol | 1.2% | Blonde color formation |
| Toluene-2,5-Diamine | 0.9% | Ash tone development |
| Resorcinol | 0.7% | Color coupler, stability |
Other Ingredients
Water, Cetearyl Alcohol, Sodium Laureth Sulfate, Cocamide MEA, Propylene Glycol, Oleic Acid, Pentasodium Pentetate, Sodium Sulfite, Fragrance, conditioning agents and color stabilizers.
Warnings
• Do not use if you have experienced reactions to hair color products
• Avoid contact with skin, eyes, and clothing
• Use only with recommended developer strength
• Do not use on hair that has been treated with metallic dyes
Disclaimer
We work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.
