Wella Color Charm Liquid Hair Color, 5WV Cinnamon, 1.4 Oz
UPC: 070018106117
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Description
Wella Color Charm Liquid Hair Color in 5WV Cinnamon delivers rich, warm brown color with vibrant cinnamon undertones and subtle violet highlights. This medium brown shade creates a sophisticated, multi-dimensional look that adds warmth and depth to hair while providing excellent gray coverage. The liquid formula ensures smooth, even application and consistent color distribution from roots to ends. The unique combination of warm and violet tones prevents flat, one-dimensional color while adding richness and complexity to the finished result. Perfect for those seeking a natural-looking brown with interesting undertones that catch and reflect light beautifully. The 1.4 oz size provides complete coverage for medium-length hair. Wella's professional Color Charm technology delivers fade-resistant results that maintain vibrancy for 6-8 weeks. This shade complements both warm and cool skin tones, making it a versatile choice for many complexions. The cinnamon undertones add warmth without appearing brassy, while the violet notes add depth and prevent muddy results.
Suggested Use
Combine with equal parts Wella Color Charm 20-volume developer in non-metallic mixing bowl. Apply to dry, unwashed hair using applicator brush, beginning at roots and distributing evenly through ends. Process for 30 minutes for optimal color development and gray coverage. Rinse thoroughly with lukewarm water and shampoo gently.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| p-Phenylenediamine | 1.0% | Primary color intermediate |
| 4-Amino-2-hydroxytoluene | 0.8% | Warm tone development |
| Resorcinol | 0.6% | Color coupler, cinnamon tones |
| 2,4-Diaminophenoxyethanol | 0.4% | Violet undertone enhancer |
| Ammonia | 2.0% | Alkalizing agent, color penetration |
Other Ingredients
Water, cetearyl alcohol, sodium laureth sulfate, cocamide MEA, fragrance, sodium sulfite, ascorbic acid, EDTA, hydrolyzed keratin protein, panthenol, and various conditioning and stabilizing agents.
Warnings
• Do not apply to damaged, irritated, or chemically over-processed hair
• Wear protective gloves and ensure proper ventilation during use
• Avoid contact with skin, eyes, and fabric
• Use exclusively with Wella Color Charm developer for best results
Disclaimer
We work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.
