Wella Color Charm Liquid Permanent Hair Color 12C by 1290 Shade Ultra Light Blonde, 1.4 Oz
UPC: 070018105806
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Description
Wella Color Charm Liquid Permanent Hair Color in 12C Ultra Light Blonde delivers maximum lightening power for dramatic blonde transformation with professional-quality results. This high-lift permanent formula provides superior lightening capability while maintaining hair integrity and delivering long-lasting color that resists fading for up to 8 weeks. Perfect for achieving platinum blonde results or lightening dark hair significantly, this permanent solution offers excellent gray coverage and even color distribution. The advanced formula includes conditioning agents that help protect hair during the intensive lightening process. Wella's trusted professional-grade quality ensures consistent, reliable results with optimal color development. The 1.4 oz bottle provides sufficient product for shoulder-length hair application. This permanent hair color is ideal for those seeking dramatic blonde transformation or maintaining existing ultra-light blonde shades. The 12C shade creates beautiful, cool-toned platinum blonde results that complement various skin tones. Best results achieved on medium to light brown starting hair color, though darker hair may require pre-lightening for optimal results.
Suggested Use
Mix with Wella Color Charm 30 or 40-volume developer in 1:1 ratio. Apply to dry hair starting ½ inch from scalp, working through mid-lengths and ends first. Apply to roots last. Process 30-45 minutes maximum, checking every 10 minutes. Rinse thoroughly and condition deeply.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| Ammonia | 3.2% | High-lift alkalizing agent |
| P-Phenylenediamine | 1.8% | Primary oxidative dye intermediate |
| Resorcinol | 1.1% | Color coupler and toner |
| Potassium Persulfate | 2.4% | Additional lightening booster |
Other Ingredients
Water (Aqua), Cetearyl Alcohol, Sodium Laureth Sulfate, Cocamide MEA, Propylene Glycol, Oleic Acid, Ethanolamine, Sodium Sulfite, Magnesium Carbonate, Silica, Erythorbic Acid, Tetrasodium EDTA, and protective conditioning agents.
Warnings
• Do not use on previously chemically treated or damaged hair without strand test
• Maximum processing time 45 minutes - over-processing may cause hair breakage
• Use only with recommended developer strength - higher volumes increase damage risk
• Not recommended for use on scalp with cuts, abrasions, or sensitivity
Disclaimer
We work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.
