Wella Color Charm Liquid Permanent Hair Color, 50 Cooling Violet, 1.4 Oz
UPC: 070018106414
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Description
Wella Color Charm Liquid Permanent Hair Color in 50 Cooling Violet is a specialized toner designed to neutralize unwanted yellow and brassy tones in blonde, bleached, or gray hair. This professional-grade formula delivers cool, ashy results while providing permanent color coverage. The Cooling Violet shade is specifically formulated to counteract yellow undertones, making it an essential tool for achieving salon-quality blonde and silver looks. Wella's advanced color technology ensures even distribution and consistent results across all hair lengths and textures. This 1.4 oz liquid formula provides excellent coverage and long-lasting color that won't wash out after a few shampoos. The permanent formulation means color molecules penetrate deep into the hair shaft for lasting results. Ideal for use after bleaching or as a standalone color treatment, this cooling violet shade creates beautiful platinum, ash blonde, and silver tones. Professional stylists and at-home colorists trust Wella Color Charm for its reliable performance and true-to-shade color delivery.
Suggested Use
Mix with equal parts 20 volume developer in non-metallic bowl. Apply to towel-dried hair immediately after bleaching or to dry hair for toning. Process for 15-30 minutes checking color development every 5 minutes. Rinse thoroughly with cool water and condition.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| Ammonia | 2.8% | Cuticle lifting, color penetration |
| p-Phenylenediamine | 0.9% | Violet dye precursor |
| 4-Amino-2-hydroxytoluene | 0.7% | Ash tone modifier |
| Hydrogen Peroxide | 6% | Color activator, oxidizing agent |
| Cetyl Alcohol | 3.5% | Conditioning agent, emulsifier |
Other Ingredients
Water, sodium laureth sulfate, oleic acid, propylene glycol, ethanolamine, fragrance, EDTA, sodium sulfite, ascorbic acid, and various emollients to protect hair during the toning process.
Warnings
• Do not leave on hair longer than recommended time to avoid over-processing
• Use immediately after mixing - do not store mixed product
• Wear protective gloves and clothing during application
• Ensure proper ventilation during use
Disclaimer
We work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.
