Wella Color Charm Liquid Permanent Hair Color 9A by 940 Pale Ash Blonde Shade, 1.4 Oz
UPC: 381519047305
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Description
Wella Color Charm 9A Pale Ash Blonde in shade 940 creates beautiful, sophisticated pale blonde color with cool ash undertones that eliminate brassiness and unwanted warm tones. This professional liquid hair color delivers exceptional lightening power with superior gray coverage and long-lasting, fade-resistant results. The 9A shade is perfect for those seeking very light blonde color with cool, ashy tones that provide elegant, natural-looking results. Wella's Color Charm line is trusted by professionals for its consistent performance and reliable color development. The liquid formula ensures easy mixing and smooth application while conditioning agents help maintain hair health during the lightening process. Each 1.4 oz bottle provides adequate coverage for shoulder-length hair when properly mixed with developer. The permanent formula penetrates deeply for lasting color that maintains vibrancy for weeks. Ideal for light to medium blonde hair seeking to go lighter while achieving cool, ash tones. The professional-grade quality delivers salon results with excellent color retention, beautiful shine, and sophisticated pale blonde color.
Suggested Use
Mix equal amounts with 20, 30, or 40-volume developer depending on desired lift level. Apply to dry hair using brush, starting at mid-lengths and ends, then applying to roots last. Process for 30-45 minutes, checking color development regularly. Rinse with cool water and use toning shampoo.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| p-Phenylenediamine | 1.9% | Primary lightening intermediate |
| 4-Chlororesorcinol | 1.4% | Ash tone creator |
| Resorcinol | 1.0% | Color coupling agent |
| m-Aminophenol | 0.7% | Color modifier |
| 2,4-Diaminophenoxyethanol HCl | 0.4% | Pale tone enhancer |
Other Ingredients
Water, Cetearyl Alcohol, Ammonium Hydroxide, Ceteareth-20, Oleic Acid, PEG-2 Oleamine, Sodium Sulfite, Erythorbic Acid, Tetrasodium EDTA, Fragrance, p-Methylaminophenol Sulfate, Hydrochloric Acid.
Warnings
• High-lift formula may cause increased scalp sensitivity
• Do not use on hair that has been treated with metallic dyes or henna
• Avoid overlapping on previously colored hair to prevent breakage
• Use deep conditioning treatments regularly after lightening
Disclaimer
We work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.
