Wella Color Charm Liquid Permenent Hair color, Bonding Plus, 1.4 Oz
UPC: 070018106438
Couldn't load pickup availability
Description
Wella Color Charm Liquid Permanent Hair Color with Bonding Plus technology delivers salon-quality results with enhanced hair protection during the coloring process. This professional-grade formula penetrates deep into the hair shaft to provide long-lasting, vibrant color that won't fade or wash out. The innovative Bonding Plus system helps strengthen hair bonds while coloring, reducing damage and breakage commonly associated with permanent hair dye. Each 1.4 oz bottle is designed to work with Wella's developer system for optimal color lift and deposit. The liquid formula ensures even application and complete coverage, making it ideal for covering gray hair or achieving dramatic color changes. Wella's trusted brand has been a favorite among professional colorists for decades, bringing salon expertise to at-home use. The concentrated formula provides excellent value with rich, true-to-shade results. Perfect for those seeking permanent color change with added hair protection. Works on all hair types and textures, delivering consistent results every time.
Suggested Use
Mix with Wella Color Charm developer in 1:1 ratio in non-metallic bowl. Apply to dry, unwashed hair using applicator brush, starting at roots. Work through to ends ensuring complete saturation. Process for 30-45 minutes depending on desired color depth. Rinse thoroughly with lukewarm water, shampoo, and condition. Use gloves throughout application process.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| Ethanolamine | 3.2% | Alkalizing agent for color development |
| p-Phenylenediamine | 2.1% | Primary oxidative dye precursor |
| Resorcinol | 1.5% | Color coupler and modifier |
| m-Aminophenol | 1.0% | Secondary dye intermediate |
| Sodium Sulfite | 0.7% | Reducing agent and antioxidant |
Other Ingredients
Water (Aqua), Cetearyl Alcohol, Propylene Glycol, Ceteareth-20, Oleic Acid, Sodium Lauryl Sulfate, Tetrasodium EDTA, Sodium Erythorbate, Fragrance (Parfum), Polyquaternium-6, Panthenol, Hydrolyzed Keratin, Citric Acid.
Warnings
• Do not use on damaged, chemically treated, or bleached hair without professional consultation
• Contains ingredients that may cause allergic reactions in sensitive individuals
• Avoid contact with skin, eyes, and mucous membranes
• Use only with recommended Wella developer for safe and effective results
Disclaimer
We work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.
