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Wella Color Charm Liquid Toner #T14 Pale Ash Blonde, 1.4 Oz

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UPC: 070018106490

$5.92
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Description

Wella Color Charm Liquid Toner #T14 Pale Ash Blonde is a professional-grade hair toner designed to neutralize unwanted brassy and yellow tones in pre-lightened hair. This ammonia-based formula delivers salon-quality results at home, creating a beautiful pale ash blonde finish. The liquid consistency ensures even application and consistent color distribution throughout the hair. Ideal for use after bleaching or on naturally light hair, this toner works by depositing ash pigments to counteract warm undertones. Wella's trusted formula provides long-lasting color results with excellent gray coverage. The 1.4 oz size is perfect for shoulder-length hair or touch-ups. This toner requires a 20-volume developer (sold separately) for activation. The Color Charm line has been a favorite among professional stylists and at-home colorists for decades, offering reliable, predictable results. Perfect for those seeking a cool-toned, sophisticated blonde look without the expense of salon visits.

Suggested Use

Mix equal parts toner with 20-volume developer in a non-metallic bowl. Apply to damp, towel-dried hair using a tint brush, starting at roots and working through ends. Process for 15-30 minutes, checking color development every 5 minutes. Rinse thoroughly with cool water and follow with color-safe conditioner.

Ingredients

Ingredient Amount Purpose
Ammonia 2.8% Alkalizing agent, cuticle lifter
Hydrogen Peroxide Variable Oxidizing agent (when mixed with developer)
p-Phenylenediamine 1.2% Primary color former
Resorcinol 0.8% Color coupler

Other Ingredients

Water, cetyl alcohol, stearyl alcohol, sodium laureth sulfate, cocamide DEA, fragrance, disodium EDTA, sodium sulfite, ascorbic acid, and various conditioning agents to maintain hair integrity during the coloring process.

Warnings

• Perform patch test 48 hours before use to check for allergic reactions
• Do not use on damaged, chemically treated, or over-processed hair
• Avoid contact with eyes, skin, and clothing - may cause irritation
• Use only with recommended developer volume
• Do not exceed recommended processing time to prevent hair damage

Disclaimer

We work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.