Wella Color Charm Permanent Liquid Hair Color, 4A by 237 Shade Medium Ash Brown, 1.4 Oz
UPC: 070018105561
Couldn't load pickup availability
Description
Wella Color Charm Permanent Liquid Hair Color in 4A Medium Ash Brown provides professional salon-quality results for achieving rich, cool-toned brown hair. This ammonia-based permanent formula delivers complete gray coverage while neutralizing unwanted red and orange undertones. The ash base creates a sophisticated, natural-looking brown shade that complements various skin tones. Wella's trusted color technology ensures even application and long-lasting results that won't fade or wash out. The 1.4 oz bottle contains enough product for shoulder-length hair and works best on natural hair levels 3-5. This shade is ideal for those wanting to darken their hair while maintaining cool undertones or covering gray hair completely. The liquid formula penetrates deep into the hair cortex for permanent color that lasts until hair grows out. For over 80 years, Wella has been the choice of professional colorists worldwide. The advanced formula minimizes damage while delivering vibrant, true-to-shade color results every time.
Suggested Use
Mix equal parts hair color with Wella Color Charm Developer (20 or 30 volume) in non-metallic bowl. Apply to dry, unwashed hair from roots to ends using tint brush. Process for 30-45 minutes checking color development every 10 minutes. Rinse thoroughly with lukewarm water and shampoo gently.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| Ammonia | 2.8% | Alkalizing agent, cuticle opening |
| Resorcinol | 2.0% | Primary dye intermediate |
| p-Phenylenediamine | 1.5% | Color formation, coverage |
| 4-Amino-2-Hydroxytoluene | 0.8% | Ash tone modifier |
Other Ingredients
Water (Aqua), Cetearyl Alcohol, Sodium Laureth Sulfate, Oleic Acid, Propylene Glycol, Ethanolamine, Sodium Sulfite, Erythorbic Acid, Fragrance (Parfum), Disodium EDTA.
Warnings
• Do not use on damaged, irritated, or previously henna-treated hair
• Wear protective gloves and avoid contact with skin and eyes
• Do not exceed recommended processing time
• Keep out of reach of children
Disclaimer
We work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.
