Wella Color Charm Permanent Liquid Hair Color, 4A by 237 Shade Medium Ash Brown, 1.4 Oz
UPC: 381519047244
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Description
Wella Color Charm 4A Medium Ash Brown delivers beautiful, natural-looking ash brown color with superior gray coverage and long-lasting results. This professional liquid formula provides rich, cool-toned brown color that neutralizes unwanted warm or brassy tones. The 237 shade is perfect for those seeking a sophisticated medium brown with subtle ash undertones. Wella's Color Charm line is trusted by professionals worldwide for its consistent, reliable results and excellent color retention. The liquid consistency ensures easy mixing and smooth application, while the conditioning agents help protect hair during the coloring process. Each 1.4 oz bottle provides enough product for shoulder-length hair when mixed with appropriate developer. The permanent formula penetrates deep into the hair cuticle for color that won't wash out, lasting 6-8 weeks with proper care. Ideal for covering gray hair or refreshing faded color, this ash brown shade complements cool skin tones beautifully and provides natural-looking dimension.
Suggested Use
Combine equal parts Color Charm liquid with 20-volume developer in non-metallic bowl. Apply mixture to dry, unwashed hair from roots to ends using tint brush. Allow to process for 30 minutes, checking color development every 10 minutes. Rinse thoroughly and shampoo gently.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| p-Phenylenediamine | 1.6% | Primary color intermediate |
| Resorcinol | 1.0% | Coupling agent |
| 4-Chlororesorcinol | 0.5% | Ash tone modifier |
| m-Aminophenol | 0.7% | Color developer |
Other Ingredients
Water, Cetearyl Alcohol, Ammonium Hydroxide, Ceteareth-20, Oleic Acid, Sodium Sulfite, PEG-2 Oleamine, Erythorbic Acid, Tetrasodium EDTA, Fragrance, p-Methylaminophenol Sulfate, Hydrochloric Acid.
Warnings
• Do not use on damaged, chemically treated, or recently permed hair
• Temporary skin staining may occur - remove immediately with soap and water
• Not suitable for use on facial hair or body hair
• Discontinue use if irritation or allergic reaction occurs
Disclaimer
We work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.
