Wella Color Charm Permanent Liquid Hair Color, 940 by 9A Pale Ash Blonde, 1.4 Oz
UPC: 070018105660
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Description
Wella Color Charm Permanent Liquid Hair Color in 940 Pale Ash Blonde creates beautiful, salon-quality ash blonde results at home. This 1.4 oz bottle delivers complete gray coverage while achieving the sophisticated pale ash blonde tone that neutralizes unwanted warm or brassy tones. The permanent formula penetrates deep into the hair shaft for long-lasting color that resists fading. Wella's professional-grade color technology ensures consistent, predictable results when used according to directions. The ash tones help counteract yellow undertones in lightened or naturally blonde hair, creating a cool, modern blonde look. This shade is ideal for those seeking a light blonde color with sophisticated ash undertones. Must be mixed with separately sold 20 or 30 volume developer for proper activation. The liquid formula ensures even distribution and thorough coverage from root to tip. Suitable for touching up roots or complete color transformation. Wella's decades of professional hair care expertise deliver reliable results for at-home colorists. Always perform a strand test before full application to ensure desired results.
Suggested Use
Mix entire bottle with equal parts developer (sold separately) in non-metallic bowl. Apply to dry hair starting at roots, working through to ends. Process 30-45 minutes for full coverage. Check color development every 10 minutes. Rinse thoroughly, shampoo, and condition. Always perform strand test 48 hours prior.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| Ammonia | 3.2% | Cuticle lifting for color penetration |
| Resorcinol | 1.5% | Color coupling agent |
| p-Aminophenol | 0.9% | Ash tone developer |
| Toluene-2,5-Diamine Sulfate | 0.7% | Primary colorant |
Other Ingredients
Water (Aqua), Cetearyl Alcohol, Ammonium Hydroxide, Oleic Acid, Propylene Glycol, Ceteareth-20, Sodium Sulfite, Fragrance (Parfum), and specific colorants to achieve 940 Pale Ash Blonde.
Warnings
• Do not use on damaged or chemically treated scalp
• Avoid contact with eyes, skin, and clothing
• Wear protective gloves during application
• Keep out of reach of children and pets
Disclaimer
We work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.
