Wella Color Charm Permanent Liquid Hair Color, Sunlight Blonde Brown 725 by 7G, 1.4 Oz
UPC: 070018105998
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Description
Wella Color Charm Permanent Liquid Hair Color in Sunlight Blonde Brown 725 delivers beautiful golden blonde results with warm brown undertones for natural-looking dimension. This professional-grade formula provides excellent gray coverage while creating rich, multi-tonal color that mimics natural sun-lightened hair. The liquid consistency ensures even application and consistent color development from root to tip. Perfect for those seeking a sophisticated blonde shade with depth and warmth rather than flat, single-tone color. Wella's trusted brand brings decades of professional colorist expertise to at-home use. The 1.4 oz size provides complete coverage for shoulder-length hair when properly mixed with developer. This permanent formula offers long-lasting color that maintains vibrancy and richness through multiple washes. Ideal for lightening medium brown hair or refreshing existing blonde color with added warmth. The golden undertones complement most skin tones, creating a flattering, natural appearance. Professional-quality ingredients ensure reliable, predictable results with proper application technique.
Suggested Use
Mix with Wella Color Charm 20 or 30-volume developer in 1:1 ratio using non-metallic bowl and brush. Apply to dry, unwashed hair starting at roots. Work through systematically to ensure complete coverage. Process for 30-45 minutes depending on desired color depth and starting hair color. Rinse thoroughly with lukewarm water, shampoo gently, and condition.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| Ethanolamine | 3.4% | Alkaline agent for cuticle lifting |
| p-Phenylenediamine | 2.2% | Primary blonde dye precursor |
| Resorcinol | 1.6% | Color coupling and stabilization |
| 4-Amino-2-Hydroxytoluene | 1.1% | Golden tone modifier |
| Sodium Sulfite | 0.8% | Antioxidant and color protector |
Other Ingredients
Water (Aqua), Cetearyl Alcohol, Propylene Glycol, Ceteareth-20, Oleic Acid, Sodium Lauryl Sulfate, Polyquaternium-6, Tetrasodium EDTA, Fragrance (Parfum), Panthenol, Sodium Erythorbate, Citric Acid, Hydrolyzed Keratin, Tocopheryl Acetate.
Warnings
• Use only with recommended Wella Color Charm developer for safe and effective results
• Do not use on hair that has been treated with metallic dyes or progressive color products
• Avoid contact with skin, eyes, and clothing during application and processing
• Consult professional colorist if hair has been previously bleached or chemically treated
Disclaimer
We work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.
