Wella Color Charm Permanent Liquid Haircolor 1210 /12A Frosty Ash 1.4Oz (42ml)
UPC: 070018105707
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Description
Wella Color Charm Permanent Liquid Hair Color in 12A Frosty Ash delivers stunning platinum blonde results with cool ash undertones that neutralize unwanted yellow and brassy tones. This professional-grade permanent hair color is specifically formulated for maximum lightening power, lifting natural hair color up to 4 levels while depositing beautiful ash pigments. Perfect for achieving that coveted icy blonde look or maintaining already lightened hair. The liquid formula ensures even application and consistent results throughout your hair. Wella's Color Charm line is trusted by professionals worldwide for its reliability and vibrant, long-lasting color payoff. This shade is ideal for those with light brown to medium blonde hair seeking a dramatic transformation to platinum ash blonde. The permanent formula provides excellent gray coverage and fade resistance. Each 1.4 oz bottle is designed for shoulder-length hair. For best results and hair health, use with 30 or 40 volume Wella ColorCharm Developer and follow all processing instructions carefully.
Suggested Use
Mix with equal parts 30 or 40 volume Wella ColorCharm Developer for maximum lift. Apply to dry, unwashed hair from roots to ends using applicator brush. Process for 30-45 minutes depending on desired lightness and starting hair color. Check processing every 10 minutes. Rinse thoroughly, shampoo with purple shampoo to maintain ash tones.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| Ammonia | 3-4% | Cuticle lifting and lightening agent |
| p-Phenylenediamine | 1-2% | Primary oxidative dye |
| m-Aminophenol | 0.5-1% | Ash tone modifier |
| 2-Methylresorcinol | 0.3-0.7% | Color coupler for ash tones |
| Hydrogen Peroxide | Variable | Oxidizing and lightening agent (in developer) |
Other Ingredients
Water (Aqua), Cetearyl Alcohol, Sodium Laureth Sulfate, Oleic Acid, Propylene Glycol, Ethanolamine, Sodium Sulfite, Fragrance (Parfum), Disodium EDTA, Ascorbic Acid, Potassium Persulfate, Sodium Erythorbate.
Warnings
• High-lift formula - do not exceed recommended processing time to prevent hair damage
• Use only on healthy, uncompromised hair - avoid if hair is over-processed
• Wear gloves during application and ensure adequate ventilation
• Do not use on previously chemically treated hair without professional consultation
Disclaimer
We work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.
