Wella Color Charm Permanent Liquid Haircolor 7AA 632 Medium Blonde Intense Ash 1.4Oz (42ml)
UPC: 070018105783
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Description
Wella Color Charm Permanent Liquid Haircolor 7AA (632 Medium Blonde Intense Ash) delivers professional-quality ash blonde results with superior gray coverage and long-lasting color intensity. This permanent formula is specifically designed to neutralize unwanted yellow and brassy tones while creating beautiful, cool-toned medium blonde hair. The double-ash formula (7AA) provides intense ash deposit, making it ideal for those seeking sophisticated, salon-quality blonde without warmth. Wella's proven ColorCharm technology ensures even color distribution and fade resistance for up to 8 weeks, while conditioning agents protect hair during the lightening process. Perfect for natural hair levels 5-7 or for toning previously lightened hair, this shade creates dimensional, natural-looking results. The ammonia-based formula effectively lifts natural pigment while depositing cool ash tones, eliminating brassiness for a polished, professional finish. The 1.4oz bottle provides sufficient product for short to medium-length hair or root maintenance, making it economical for regular touch-ups.
Suggested Use
Mix with Wella ColorCharm 20 or 30 volume developer in equal parts. Apply to dry hair starting at regrowth, then work through lengths if needed. Process 30-45 minutes, monitoring color development. For toning only, use 10 volume developer and process 15-20 minutes. Rinse thoroughly and condition.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| Ammonia | 3-6% | Lightening, cuticle opening |
| P-Phenylenediamine | 1-2% | Primary ash color former |
| M-Aminophenol | 0.5-1.5% | Ash tone enhancement |
| 4-Chlororesorcinol | 0.2-1% | Cool tone deposit, brass neutralization |
Other Ingredients
Water, cetearyl alcohol, sodium laureth sulfate, cocamide MEA, glycol distearate, fragrance, sodium chloride, tetrasodium EDTA, sodium sulfite, erythorbic acid, and hair-conditioning agents for improved texture and manageability.
Warnings
• Do not use on damaged, chemically treated, or over-processed hair
• Avoid contact with eyes, skin, and scalp during application
• May cause severe allergic reactions in sensitive individuals
• Professional consultation recommended for dramatic color changes
Disclaimer
We work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.
