Wella ColorCharm Permanent Liquid Hair Color 10A/1030 Palest Ash Blonde 1.4Oz (42ml)
UPC: 070018105684
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Description
Wella ColorCharm Permanent Liquid Hair Color 10A/1030 Palest Ash Blonde delivers ultra-light ash blonde results with maximum lightening power and superior brass-neutralizing capabilities. This high-lift permanent formula is designed for those seeking the lightest possible blonde while eliminating yellow and orange undertones. Perfect for natural hair levels 6-8, this shade provides dramatic lightening while depositing cool ash tones for sophisticated, platinum-inspired results. The advanced ammonia-based formula works aggressively to lift natural pigment while the ash components neutralize unwanted warm tones, creating clean, icy blonde color. Wella's ColorCharm technology ensures even color distribution and long-lasting results that resist fading for up to 8 weeks. This professional-quality formula requires careful application and timing to achieve optimal results without over-processing. The palest ash blonde shade is ideal for creating trendy, fashion-forward looks or achieving maximum coverage of stubborn gray hair. The 1.4oz bottle provides enough product for short to medium-length hair, making it perfect for dramatic color transformations.
Suggested Use
Mix with Wella ColorCharm 30 or 40 volume developer in 1:1.5 ratio for maximum lift. Apply quickly to dry hair starting at mid-lengths, then roots, finishing with ends. Process 45-50 minutes maximum, checking every 10 minutes. Do not exceed processing time. Rinse thoroughly and use intensive conditioning treatment.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| Ammonia | 5-8% | Maximum lightening power |
| P-Phenylenediamine | 2-3% | High-lift color formation |
| M-Aminophenol | 1-2% | Ash tone deposit |
| 4-Chlororesorcinol | 0.5-1.5% | Brass neutralization, cool tones |
Other Ingredients
Water, cetearyl alcohol, sodium lauryl sulfate, potassium persulfate, glycol distearate, oleic acid, fragrance, tetrasodium EDTA, sodium sulfite, potassium hydroxide, and intensive conditioning agents to minimize damage during high-lift processing.
Warnings
• May cause severe hair damage if over-processed or misused
• Not recommended for previously bleached or damaged hair
• Professional consultation strongly advised for dramatic color changes
• Discontinue immediately if scalp burning or severe irritation occurs
Disclaimer
We work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.
